Within what time frame must a conversion occur after viewing to count as a VTC?

Within what time frame must a conversion occur after viewing to count as a VTC?

• A. 24 hours
• B. 48 hours
• C. 1 hour
• D. 7 days

Answer: (A)

View-through conversions are attributed only when a user later converts within a short lookback window after seeing an ad. For VTCs, that window is 24 hours, so a conversion that happens within one day of the ad view is counted as a VTC. Conversions occurring after that 24-hour period aren’t credited as view-through conversions. The other time frames aren’t the standard lookback window used for VTC attribution. If the user had clicked the ad, that would be treated as a click-through conversion rather than a VTC.

View-through conversions are attributed only when a user later converts within a short lookback window after seeing an ad. For VTCs, that window is 24 hours, so a conversion that happens within one day of the ad view is counted as a VTC. Conversions occurring after that 24-hour period aren’t credited as view-through conversions. The other time frames aren’t the standard lookback window used for VTC attribution. If the user had clicked the ad, that would be treated as a click-through conversion rather than a VTC.