Within install volume, which two user groups are available to target?

Within install volume, which two user groups are available to target?

• A. All users
• B. Users likely to perform an in-app action
• C. Both All users and Users likely to perform a designated in-app action
• D. None of the above

Answer: (C)

Install volume in Google Ads gives you two audience options to focus on: a broad reach with all users, or a more selective group of people who are forecast to perform a designated in-app action after installing. Both groups are available, letting you choose to maximize reach or optimize for users most likely to take a specific action. This flexibility helps you tailor campaigns to either volume or quality, depending on your goals. For example, you could target all users to drive more installs, or target users likely to complete a desired action (like signing up or making a purchase) to boost post-install value.

Install volume in Google Ads gives you two audience options to focus on: a broad reach with all users, or a more selective group of people who are forecast to perform a designated in-app action after installing. Both groups are available, letting you choose to maximize reach or optimize for users most likely to take a specific action. This flexibility helps you tailor campaigns to either volume or quality, depending on your goals. For example, you could target all users to drive more installs, or target users likely to complete a desired action (like signing up or making a purchase) to boost post-install value.