Which two assets meet the recommended best practices?

Which two assets meet the recommended best practices?

• A. A text asset for a mobile gaming app reads, 'Download now.' When users click on the ad, it takes them to the Play store, where they can download the game; An HTML5 asset for a photo editing app displays a sample photo in the app interface and has text that reads, 'Choose a new filter.' Users can select four different filters that change the appearance of the sample photo.
• B. An image asset depicts a beautiful mountain range with a button superimposed over it that says, 'Go here.'; A high-quality video asset depicts a couple enjoying a spa day. At the end of the video, we see that they booked their session on the wellness app HealthyLifeHQ10.
• C. A text asset for a mobile gaming app reads, 'Download now.' When users click on the ad, it takes them to the Play store, where they can download the game.
• D. A high-quality video asset depicts a couple enjoying a spa day.

Answer: (A)

When evaluating app ad assets, you want a combination that both shows what the app does and makes installing easy. The best pair is a text asset that uses a direct install CTA and links to the app store, together with an interactive HTML5 asset that previews actual in-app features. The text asset with “Download now” and a link to the Play Store clearly guides users to install, leaving no ambiguity about the action and destination. Pairing that with an HTML5 asset that lets users interact—showing four filters in a photo-editing app—provides a tangible sense of what the app can do before they install. This combination improves transparency and engagement: users see both the intent to install and a concrete preview of the app’s functionality. The other options fall short because the call-to-action is vague (“Go here”) without a direct path to install, or a video that ends with a booking rather than showcasing interactive features and an installer link. A single asset by itself also doesn’t give both a clear install path and a real preview of the app experience.

When evaluating app ad assets, you want a combination that both shows what the app does and makes installing easy. The best pair is a text asset that uses a direct install CTA and links to the app store, together with an interactive HTML5 asset that previews actual in-app features.

The text asset with “Download now” and a link to the Play Store clearly guides users to install, leaving no ambiguity about the action and destination. Pairing that with an HTML5 asset that lets users interact—showing four filters in a photo-editing app—provides a tangible sense of what the app can do before they install. This combination improves transparency and engagement: users see both the intent to install and a concrete preview of the app’s functionality.

The other options fall short because the call-to-action is vague (“Go here”) without a direct path to install, or a video that ends with a booking rather than showcasing interactive features and an installer link. A single asset by itself also doesn’t give both a clear install path and a real preview of the app experience.