Which statement describes selecting in-app actions as the focus?

Which statement describes selecting in-app actions as the focus?

• A. Install and perform the actions
• B. Install only
• C. Only perform actions after installation
• D. Do not optimize for actions

Answer: (A)

Optimizing for in-app actions means the campaign is tuned to drive not just installs but also the actions users take inside the app that you value as conversions. In this setup, the goal is both to get people to install the app and then to complete the specified in-app actions, such as purchases or sign-ups. That’s why the best description is to focus on “Install and perform the actions”—it captures the full path from download to valuable in-app activity. If you optimize for installs only, you’d miss the quality signal from users who actually engage and complete actions. If you focus only on actions after installation, you’re emphasizing post-install behavior without explicitly ensuring the install happens as part of the objective. And not optimizing for actions contradicts the purpose of prioritizing in-app activity. To enable this optimization, you’d set up in-app conversion events in Firebase or GA4 and link them to Ads so the system can optimize toward those actions.

Optimizing for in-app actions means the campaign is tuned to drive not just installs but also the actions users take inside the app that you value as conversions. In this setup, the goal is both to get people to install the app and then to complete the specified in-app actions, such as purchases or sign-ups. That’s why the best description is to focus on “Install and perform the actions”—it captures the full path from download to valuable in-app activity.

If you optimize for installs only, you’d miss the quality signal from users who actually engage and complete actions. If you focus only on actions after installation, you’re emphasizing post-install behavior without explicitly ensuring the install happens as part of the objective. And not optimizing for actions contradicts the purpose of prioritizing in-app activity. To enable this optimization, you’d set up in-app conversion events in Firebase or GA4 and link them to Ads so the system can optimize toward those actions.