Which statement best defines a View-Through Conversion (VTC) in Google App campaigns?

Which statement best defines a View-Through Conversion (VTC) in Google App campaigns?

• A. A user sees an ad and doesn't click, but completes a conversion on the advertiser's app within 24 hours.
• B. A user views an ad for 24 hours without interacting.
• C. A user sees an ad and clicks, but does not convert within 24 hours.
• D. A user sees an ad and doesn't click, but never converts.

Answer: (A)

View-through conversions measure the impact of an ad simply by being shown, without requiring a click. If a user sees the ad and later completes a conversion in the advertiser’s app within the attribution window (24 hours in this context), that conversion is attributed to the impression. This describes the scenario where no click occurs but a conversion happens after the ad was viewed. So the statement that matches this is: a user sees an ad and doesn't click, but completes a conversion on the advertiser's app within 24 hours. This captures how view-through conversions credit conversions to ad impressions rather than to clicks. The other scenarios involve clicking without converting or viewing without converting, which don’t reflect a conversion credited to an impression.

View-through conversions measure the impact of an ad simply by being shown, without requiring a click. If a user sees the ad and later completes a conversion in the advertiser’s app within the attribution window (24 hours in this context), that conversion is attributed to the impression. This describes the scenario where no click occurs but a conversion happens after the ad was viewed.

So the statement that matches this is: a user sees an ad and doesn't click, but completes a conversion on the advertiser's app within 24 hours. This captures how view-through conversions credit conversions to ad impressions rather than to clicks. The other scenarios involve clicking without converting or viewing without converting, which don’t reflect a conversion credited to an impression.