Which statement about VTCs for Google App campaigns is true?

Which statement about VTCs for Google App campaigns is true?

• A. A VTC occurs when a user sees an ad and doesn't click on it, but completes a conversion within 24 hours.
• B. A VTC occurs only if the user clicks the ad.
• C. VTCs are counted as click-through conversions.
• D. VTC data is included in the default reporting column.

Answer: (A)

View-through conversions measure the impact of a user who sees an ad but does not click, yet later completes a conversion. For Google App campaigns, this is credited when the impression is shown and the user converts within a 24-hour window. This distinguishes VTCs from click-through conversions, which require a click on the ad to trigger attribution. The other statements mischaracterize VTCs: they aren’t tied to clicks, so saying they’re click-through conversions isn’t right, and VTC data isn’t guaranteed to appear in the default reporting column without adjusting columns to display view-through metrics.

View-through conversions measure the impact of a user who sees an ad but does not click, yet later completes a conversion. For Google App campaigns, this is credited when the impression is shown and the user converts within a 24-hour window. This distinguishes VTCs from click-through conversions, which require a click on the ad to trigger attribution. The other statements mischaracterize VTCs: they aren’t tied to clicks, so saying they’re click-through conversions isn’t right, and VTC data isn’t guaranteed to appear in the default reporting column without adjusting columns to display view-through metrics.