Which items are considered campaign-level settings?

Which items are considered campaign-level settings?

• A. Location, languages, and budget
• B. Bidding strategy, Ad rotation, and budget
• C. Device types, bidding strategy, audiences
• D. Locations, languages, budgets, and schedules

Answer: (A)

Campaign-level settings define the scope and budget for the entire campaign, applying uniformly across all ad groups and ads inside it. Location targeting sets where your ads can show, language targeting determines who can see them, and the budget controls the overall amount spent for the whole campaign. These three are grouped together because they shape the broad reach and resources of the entire campaign, rather than affecting individual ad groups separately. The other items tend to involve more granular controls that can be adjusted at the ad group level or on a more specific basis, so they aren’t categorized as the campaign-wide settings in this context.

Campaign-level settings define the scope and budget for the entire campaign, applying uniformly across all ad groups and ads inside it. Location targeting sets where your ads can show, language targeting determines who can see them, and the budget controls the overall amount spent for the whole campaign. These three are grouped together because they shape the broad reach and resources of the entire campaign, rather than affecting individual ad groups separately. The other items tend to involve more granular controls that can be adjusted at the ad group level or on a more specific basis, so they aren’t categorized as the campaign-wide settings in this context.