Which feature helps you use metrics like installs, in-app actions, cost/install, and cost/in-app actions to assess campaign performance?

Which feature helps you use metrics like installs, in-app actions, cost/install, and cost/in-app actions to assess campaign performance?

• A. Asset reporting
• B. Campaign reporting
• C. Revenue analytics
• D. Audience insights

Answer: (B)

To evaluate how a mobile app campaign is performing, you need a view that brings together the key action metrics and their costs at the campaign level. Campaign reporting provides exactly this: it shows installs, in‑app actions, cost per install, and cost per in‑app action, allowing you to compare campaigns and see which ones deliver valuable outcomes for the right cost. Asset reporting focuses on how individual ad creatives perform, not the app actions or costs. Revenue analytics centers on revenue and return metrics rather than the basic install/action costs. Audience insights looks at who is engaging, rather than the downstream performance metrics you’re measuring. So the feature that best supports using those install and action metrics to assess campaign performance is campaign reporting.

To evaluate how a mobile app campaign is performing, you need a view that brings together the key action metrics and their costs at the campaign level. Campaign reporting provides exactly this: it shows installs, in‑app actions, cost per install, and cost per in‑app action, allowing you to compare campaigns and see which ones deliver valuable outcomes for the right cost.

Asset reporting focuses on how individual ad creatives perform, not the app actions or costs. Revenue analytics centers on revenue and return metrics rather than the basic install/action costs. Audience insights looks at who is engaging, rather than the downstream performance metrics you’re measuring. So the feature that best supports using those install and action metrics to assess campaign performance is campaign reporting.