Which campaign subtype helps rediscover your app by engaging users?

Which campaign subtype helps rediscover your app by engaging users?

• A. App installs
• B. App engagement
• C. App pre-registration
• D. App marketing

Answer: (B)

App engagement campaigns are designed to bring back people who already have the app installed and get them to take meaningful in-app actions. This makes them the right choice for rediscovery because the ads are optimized to re-open the app or drive actions like purchases, level completions, or other events from existing users, rather than focusing on new installs. You can reach these users across Google properties such as YouTube, Discover, Gmail, and the Display Network, using signals from past app activity to find those most likely to re-engage. In contrast, campaigns focused on installs aim to acquire new users who haven’t installed the app yet; pre-registration campaigns are used to generate interest before a launch; and a general “app marketing” label isn’t a specific subtype aimed at re-engagement. To maximize impact, pair engagement campaigns with robust in-app event tracking and audiences that include recently active users as well as those inactive for a period, optimizing for valuable in-app actions.

App engagement campaigns are designed to bring back people who already have the app installed and get them to take meaningful in-app actions. This makes them the right choice for rediscovery because the ads are optimized to re-open the app or drive actions like purchases, level completions, or other events from existing users, rather than focusing on new installs. You can reach these users across Google properties such as YouTube, Discover, Gmail, and the Display Network, using signals from past app activity to find those most likely to re-engage.

In contrast, campaigns focused on installs aim to acquire new users who haven’t installed the app yet; pre-registration campaigns are used to generate interest before a launch; and a general “app marketing” label isn’t a specific subtype aimed at re-engagement. To maximize impact, pair engagement campaigns with robust in-app event tracking and audiences that include recently active users as well as those inactive for a period, optimizing for valuable in-app actions.