What is an app attribution partner (AAP) in Google Ads?

What is an app attribution partner (AAP) in Google Ads?

• A. A type of ad format
• B. An internal Google tool
• C. A regulatory privacy standard
• D. A Google-certified app attribution partner (AAP) integrated with Google conversion tracking and best-in-class reporting

Answer: (D)

An app attribution partner is a Google-certified third-party provider that integrates with Google Ads to attribute mobile app installs and in-app actions to the campaigns that drove them. These partners feed conversion data into Google conversion tracking and offer reporting that shows which ads and networks led to installs and how users behave after install. It’s not an ad format, not an internal Google tool, and not a privacy standard. It’s a vetted external measurement partner whose methods align with Google Ads to enable accurate cross-network attribution and robust reporting.

An app attribution partner is a Google-certified third-party provider that integrates with Google Ads to attribute mobile app installs and in-app actions to the campaigns that drove them. These partners feed conversion data into Google conversion tracking and offer reporting that shows which ads and networks led to installs and how users behave after install. It’s not an ad format, not an internal Google tool, and not a privacy standard. It’s a vetted external measurement partner whose methods align with Google Ads to enable accurate cross-network attribution and robust reporting.