What are the two ways to count conversions discussed for app campaigns?

What are the two ways to count conversions discussed for app campaigns?

• A. Every count
• B. First count
• C. Every count and First count
• D. Both

Answer: (C)

In app campaigns, you decide how conversions are counted to drive optimization. There are two options: counting every conversion and counting only the first conversion per user. Counting every conversion records all qualifying actions a user takes, which increases conversion volume and can help maximize total in-app activity, but it may overstate engagement if the same user performs multiple conversions. Counting only the first conversion per user records just the initial qualifying action from each user, which helps focus on acquiring unique users and avoids inflating numbers from repeat actions. Because app campaigns aim to optimize differently depending on whether you want total actions or new-user signals, both methods are discussed, and choosing between them shapes how conversions are attributed and how bidding is guided.

In app campaigns, you decide how conversions are counted to drive optimization. There are two options: counting every conversion and counting only the first conversion per user.

Counting every conversion records all qualifying actions a user takes, which increases conversion volume and can help maximize total in-app activity, but it may overstate engagement if the same user performs multiple conversions. Counting only the first conversion per user records just the initial qualifying action from each user, which helps focus on acquiring unique users and avoids inflating numbers from repeat actions.

Because app campaigns aim to optimize differently depending on whether you want total actions or new-user signals, both methods are discussed, and choosing between them shapes how conversions are attributed and how bidding is guided.