What are the three steps to implement conversion tracking in apps?

What are the three steps to implement conversion tracking in apps?

• A. Pick an analytics tool to track conversions; Link your analytics provider with your Google Ads account; Import your data to Google Ads
• B. Link your analytics provider with your Google Ads account; Import your data to Google Ads; Pick an analytics tool to track conversions
• C. Import your data to Google Ads; Pick an analytics tool to track conversions; Link your analytics provider with your Google Ads account
• D. Pick an analytics tool to track conversions; Import your data to Google Ads; Link your analytics provider with your Google Ads account

Answer: (A)

The sequence starts with choosing the tool that will capture in-app conversions, because you need a source of conversion data first. In apps, that often means selecting an analytics or conversion-tracking tool (like Firebase/GA4) to define and record in-app events as conversions. After you have a tool ready, you must link that analytics provider to your Google Ads account so Google Ads can access the conversion definitions and data. Only then can you import those conversions into Google Ads so they can be counted in your campaigns and used for bidding and reporting. If you try to import data or link before selecting a tool, the flow can’t function properly, since there’s no source or no connection for Google Ads to pull from.

The sequence starts with choosing the tool that will capture in-app conversions, because you need a source of conversion data first. In apps, that often means selecting an analytics or conversion-tracking tool (like Firebase/GA4) to define and record in-app events as conversions. After you have a tool ready, you must link that analytics provider to your Google Ads account so Google Ads can access the conversion definitions and data. Only then can you import those conversions into Google Ads so they can be counted in your campaigns and used for bidding and reporting. If you try to import data or link before selecting a tool, the flow can’t function properly, since there’s no source or no connection for Google Ads to pull from.