Step 1: Choose the right markets. Who should you partner with in Step 1?

Step 1: Choose the right markets. Who should you partner with in Step 1?

• A. business leaders
• B. developers
• C. investors
• D. marketing teams

Answer: (A)

At the beginning, you want to anchor market decisions in leadership that defines the business direction. Partnering with business leaders is essential because they set the overall goals, priorities, and constraints for the product and its markets, ensuring you target the right customer segments and measure success in a way that aligns with the company’s vision. Developers handle the product and technical feasibility, investors focus on funding and returns, and marketing teams handle execution of campaigns—areas that come after you’ve established which markets matter and what you’re aiming to achieve.

At the beginning, you want to anchor market decisions in leadership that defines the business direction. Partnering with business leaders is essential because they set the overall goals, priorities, and constraints for the product and its markets, ensuring you target the right customer segments and measure success in a way that aligns with the company’s vision. Developers handle the product and technical feasibility, investors focus on funding and returns, and marketing teams handle execution of campaigns—areas that come after you’ve established which markets matter and what you’re aiming to achieve.