In Google Ads, the default conversion window for in-app events is how many days?

In Google Ads, the default conversion window for in-app events is how many days?

• A. 30 days
• B. 60 days
• C. 120 days
• D. 90 days

Answer: (D)

Conversions for in-app events are credited only if the action happens within a set window after the user clicked or viewed the ad. The default length of that window is 90 days, so an in-app action completed within 90 days can be attributed to that ad interaction. This longer window accommodates the way users engage with apps over time, capturing conversions that occur days or weeks after the initial touch. You can change this window in the Conversions settings if your business needs a shorter or longer attribution period, but 90 days is the standard default for in-app events. The window starts from the ad interaction (click or view), not from when the user opens the app.

Conversions for in-app events are credited only if the action happens within a set window after the user clicked or viewed the ad. The default length of that window is 90 days, so an in-app action completed within 90 days can be attributed to that ad interaction. This longer window accommodates the way users engage with apps over time, capturing conversions that occur days or weeks after the initial touch. You can change this window in the Conversions settings if your business needs a shorter or longer attribution period, but 90 days is the standard default for in-app events. The window starts from the ad interaction (click or view), not from when the user opens the app.