How many headlines can an ad group have and what's max length?

How many headlines can an ad group have and what's max length?

• A. One to three headlines, 60 characters
• B. Two to four headlines, 40 characters
• C. Three to six headlines, 50 characters
• D. Two to five headlines, 30 characters

Answer: (D)

Headlines are limited to 30 characters each, and the ad format allows you to include a small, adjustable set of headlines to test different messages within an ad group. Two to five headlines provides enough variety to test multiple phrasings while staying within the character limit for each headline. The other options push beyond the 30-character cap or propose a different count that isn’t supported by this ad format, so they don’t fit the system’s constraints.

Headlines are limited to 30 characters each, and the ad format allows you to include a small, adjustable set of headlines to test different messages within an ad group. Two to five headlines provides enough variety to test multiple phrasings while staying within the character limit for each headline. The other options push beyond the 30-character cap or propose a different count that isn’t supported by this ad format, so they don’t fit the system’s constraints.