Description lines: one to five with up to 90 characters.

Description lines: one to five with up to 90 characters.

• A. One to five, 90
• B. One to three, 60
• C. Two to six, 100
• D. One to four, 80

Answer: (A)

Describing an app ad uses multiple description lines, each carrying your message, and Google enforces both how many lines you can add and how long each line can be. The best practice here is that you can include between one and five description lines, and each line can be up to 90 characters. This gives you enough room to highlight features, benefits, and a call to action while keeping the text concise and readable across devices. Think of description lines as the expandable, flexible part of the ad that supports the headlines. You can mix and match several short statements to see which combinations resonate, but you’re limited to no more than five lines and you can’t exceed 90 characters per line. That constraint guides you to craft crisp, value-focused lines rather than long paragraphs. If you compare to other formats or different limits, those often use fewer lines (for example, only a couple of description fields) or differ in max characters per line, which wouldn’t fit the requirement described here. Keeping within one to five lines and 90 characters per line ensures your app ad text is compliant and optimized for display.

Describing an app ad uses multiple description lines, each carrying your message, and Google enforces both how many lines you can add and how long each line can be. The best practice here is that you can include between one and five description lines, and each line can be up to 90 characters. This gives you enough room to highlight features, benefits, and a call to action while keeping the text concise and readable across devices.

Think of description lines as the expandable, flexible part of the ad that supports the headlines. You can mix and match several short statements to see which combinations resonate, but you’re limited to no more than five lines and you can’t exceed 90 characters per line. That constraint guides you to craft crisp, value-focused lines rather than long paragraphs.

If you compare to other formats or different limits, those often use fewer lines (for example, only a couple of description fields) or differ in max characters per line, which wouldn’t fit the requirement described here. Keeping within one to five lines and 90 characters per line ensures your app ad text is compliant and optimized for display.