Are VTCs reported separately from click-through conversions?

Unlock all questions

This demo includes only 20 questions. Upgrade to access hundreds of questions, flashcards, exam simulations, and disable ads.

Full question bankExam simulationsFlashcards
From $9.99Unlock all

Prepare for the Google Ads Apps Certification Exam with our interactive quiz. Featuring multiple choice questions and detailed explanations to boost your confidence and knowledge. Start now to ensure your success!

Multiple Choice

Are VTCs reported separately from click-through conversions?

Explanation:
View-through conversions measure what happens when someone sees an ad and later converts without clicking it. Google Ads reports these separately from click-through conversions so you can see the influence of ad impressions on conversions, independent of clicks. You’ll find a distinct view-through conversions metric alongside the click-through conversions metric, and depending on your attribution settings, they can be combined into total conversions or analyzed separately.

View-through conversions measure what happens when someone sees an ad and later converts without clicking it. Google Ads reports these separately from click-through conversions so you can see the influence of ad impressions on conversions, independent of clicks. You’ll find a distinct view-through conversions metric alongside the click-through conversions metric, and depending on your attribution settings, they can be combined into total conversions or analyzed separately.

More Multiple Choice Questions
Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy