App engagement is defined as which of the following?

App engagement is defined as which of the following?

• A. connecting new users to an app
• B. reconnecting existing users to an app
• C. increasing ad spend efficiency
• D. monitoring ad performance

Answer: (B)

App engagement focuses on getting users who already have the app to come back and use it again. It’s about reactivating and keeping current users active, rather than bringing in new downloads or looking at ad spending or analytics alone. The best choice describes this re-engagement of existing users. Why this fits: it centers on bringing back people who have already shown some interest by installing or using the app, with tactics like push notifications, reminders, or personalized messages to encourage returns and continued use. Why the other ideas don’t fit: acquiring new users is about onboarding and growth, not ongoing use by existing users. Increasing ad spend efficiency is about optimizing costs, not re-engagement. Monitoring ad performance focuses on measurement rather than driving users back to the app.

App engagement focuses on getting users who already have the app to come back and use it again. It’s about reactivating and keeping current users active, rather than bringing in new downloads or looking at ad spending or analytics alone. The best choice describes this re-engagement of existing users.

Why this fits: it centers on bringing back people who have already shown some interest by installing or using the app, with tactics like push notifications, reminders, or personalized messages to encourage returns and continued use.

Why the other ideas don’t fit: acquiring new users is about onboarding and growth, not ongoing use by existing users. Increasing ad spend efficiency is about optimizing costs, not re-engagement. Monitoring ad performance focuses on measurement rather than driving users back to the app.