According to a 2019 Google and Kantar Media study, App campaigns with more what drove higher downloads and opens?

According to a 2019 Google and Kantar Media study, App campaigns with more what drove higher downloads and opens?

• A. Asset coverage
• B. Unique creatives
• C. Text assets
• D. Video assets

Answer: (B)

Having a larger set of unique creatives gives Google's App campaigns more ideas to test and optimize across networks. When you supply distinct headlines, descriptions, images, and videos, the algorithm can mix and match to find combinations that resonate with different audiences and contexts. This broader experimentation increases the chances of showing a compelling ad to the right user, which leads to more downloads and more opens. The 2019 study by Google and Kantar Media found exactly this positive relationship: more unique creatives tied to higher app installs and engagement. In practice, this means focusing on creating a variety of distinct creative assets rather than just piling up more of the same content.

Having a larger set of unique creatives gives Google's App campaigns more ideas to test and optimize across networks. When you supply distinct headlines, descriptions, images, and videos, the algorithm can mix and match to find combinations that resonate with different audiences and contexts. This broader experimentation increases the chances of showing a compelling ad to the right user, which leads to more downloads and more opens. The 2019 study by Google and Kantar Media found exactly this positive relationship: more unique creatives tied to higher app installs and engagement. In practice, this means focusing on creating a variety of distinct creative assets rather than just piling up more of the same content.