According to a 2018 Google/Ipsos study, more than __ of smartphone users will immediately go to another company's site or mobile app if they don't get what they need.

According to a 2018 Google/Ipsos study, more than __ of smartphone users will immediately go to another company's site or mobile app if they don't get what they need.

• A. 1/2
• B. 1/3
• C. 1/4
• D. 2/3

Answer: (B)

People on smartphones have little patience when a page or app doesn’t deliver what they expect, so they’ll switch to a different company’s site or app right away. That behavior is exactly what the 2018 Google/Ipsos study captured: a sizable portion of mobile users abandon the current experience if it doesn’t meet their needs, opting for a competitor. So the correct choice points to that nontrivial share, reinforcing the importance of fast-loading pages, clear information, and ensuring your app or site matches the ad or search intent. This drives why advertisers must focus on mobile-friendly landing pages, accurate promises in ads, and a seamless user path from click to conversion. The other options would imply either a majority or a much smaller fraction, which the study doesn’t indicate.

People on smartphones have little patience when a page or app doesn’t deliver what they expect, so they’ll switch to a different company’s site or app right away. That behavior is exactly what the 2018 Google/Ipsos study captured: a sizable portion of mobile users abandon the current experience if it doesn’t meet their needs, opting for a competitor. So the correct choice points to that nontrivial share, reinforcing the importance of fast-loading pages, clear information, and ensuring your app or site matches the ad or search intent. This drives why advertisers must focus on mobile-friendly landing pages, accurate promises in ads, and a seamless user path from click to conversion. The other options would imply either a majority or a much smaller fraction, which the study doesn’t indicate.